What do you say … what do you mean?

What do you say … what do you mean? 

What do the candidates say most?

Actually, what the candidates say most can be a little boring … that is, most of the words that they use (like all of use) are little words like the, and, of, a, and in.

To be sure, we can learn A LOT about people from those words … and many blogs here show that point very well.

But maybe we’d still like to have a better idea of what candidates say most that is a little more than and and the and of?

 

One way to see more of what candidates are saying is to use an approach called clustering …

 

If you ‘d like to see how that works – and what the results are … then click the link below.

what-do-you-say-what-do-you-mean.pdf

from PMM and the IIS_WordWatchers